March 2016

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30 Mar Creating Simply Visual Headlines

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Distilling complex story ideas into simple, striking metaphors is infinitely more difficult than the results suggest. INNOVATION asked Rodrigo Sánchez, the art director of Madrid daily El Mundo, to explain how Metrópoli,...

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30 Mar How can Print Compete with Digital? Imagination and Creativity!

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Sometimes all it takes is identifying an under-served market (Dr. Oz The Good Life or any of the many Kickstarter magazine launches) or unique delivery methods (Hearst’s free pop-up magazines) or tying print...

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23 Mar Breakfast Bites: Your Morning Dose of Mobile Daily News

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Newsletters are having something of a second youth and some media outlets are making the most of the opportunity. Those who are not yet doing so must begin to incorporate them into...

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23 Mar Taking to the clouds to deliver true value: A look inside Finnair’s ‘Blue Wings’ magazine

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] How a Nordic airline managed to cut the operating costs of their inflight magazine, while maintaining the product's quality, and reducing the company's environmental footprint, all at once. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26'...

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09 Mar If you haven’t got a mobile-only strategy, start running!

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital, content and ad spending are all going mobile fast, and Google is now penalising mobile-unfriendly sites. Newspapers have many options to choose from, but choose they must, if they are to keep up with readers. [/custom_font] [custom_font...

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videomagazine

09 Mar If we don’t do much video, will we be OK?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Well, no. You’ll be in big trouble, and before long, you’ll be irrelevant, unprofitable, and, quite likely, out of business. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']This...

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03 Mar L’Opinion aims high with premium editorial content for influential subscribers

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Nicolás Beytout and Christophe Chenut are trying to invest €20 million over four years to create the first new general interest print daily to survive in Paris since the 1970s, targeting premium...

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03 Mar The Social Media Conundrum: Is sharing all that it’s cracked up to be?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Well, as of June 2015,  Facebook now drives more digital traffic than Google and all other search engines, and other leading social media platforms are not far behind. Facebook and Twitter are...

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