December 2016

screen-shot-2016-12-22-at-9-06-29-am

23 Dec Can Newspapers Do Branding Better? They Must

INNOVATION spoke to Rebecca Heptinstall, Head of Branding & Employee Communication at The Financial Times, and global branding expert David Aaker about how news companies might better understand how to make a mark in readers’ minds. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-14-at-6-52-21-pm

15 Dec Learning from National Geographic’s Editorial Process

Daily and weekly newspapers, or online media outlets with constant updates, do not have the luxury of spending months preparing to publish a story like National Geographic does, but aspects of their process are applicable to every newsroom. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300'...

Read More
screen-shot-2016-12-10-at-5-20-03-pm

12 Dec Mobile Light Speed is Coming, Get Ready Now

Even as 4G mobile technology continues to be rolled out around the world, work is beginning on the 5th generation (5G) network, which will offer users and publishers previously unimaginable download speeds for media creativity. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-04-at-2-57-29-pm

05 Dec Reinvention of the Newspaper for Tablets

Two Canadian newspapers, La Presse and The Toronto Star, are leading an ambitious attempt to reimagine the newspaper for the digital age [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group |...

Read More