Author: Innovation Media Consulting

screen-shot-2016-12-23-at-9-47-51-am

20 Feb Paywalls, Italian Style

The New York Times in the US and The Financial Times in the UK are having increasing success with their subscriber paywalls in the English-speaking news market, but how well does the practice translate into Italian? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-23-at-8-47-44-am

30 Jan Washington Post Optimistic Thanks to Bezos Millions

A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...

Read More
screen-shot-2016-12-23-at-8-46-02-am

23 Jan Relentlessly Seeking the Right Readers

Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...

Read More
screen-shot-2016-12-23-at-8-35-09-am

16 Jan Make Data Part of Your News Culture

Many newspapers are experimenting with in-house analytics that attempt to integrate reader behaviour with newsroom production. INNOVATION takes a look at how to do it right. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Naxto Marcet | Consultant |...

Read More
screen-shot-2016-12-22-at-9-06-29-am

23 Dec Can Newspapers Do Branding Better? They Must

INNOVATION spoke to Rebecca Heptinstall, Head of Branding & Employee Communication at The Financial Times, and global branding expert David Aaker about how news companies might better understand how to make a mark in readers’ minds. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-14-at-6-52-21-pm

15 Dec Learning from National Geographic’s Editorial Process

Daily and weekly newspapers, or online media outlets with constant updates, do not have the luxury of spending months preparing to publish a story like National Geographic does, but aspects of their process are applicable to every newsroom. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300'...

Read More