Author: Innovation Media Consulting

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16 Oct Why visual journalism now equals text journalism

Some newsrooms are still not doing online graphics, but there is a strong case to be made in 2017 for creating independent visual departments capable of running their own news agenda. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By CHIQUI...

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01 Oct How to turn costly readers into profitable members

What makes a reader become a subscriber and are there any differences between subscribers and members? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Andrew Rolf | Consultant, Innovation Media Consulting | [/custom_font] Joining a newspaper. Subscription and membership are...

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25 Sep It’s time for precision content

How to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers Consultant | Innovation...

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18 Sep What content triggers a subscription

The New York Times Times already had a great subscription mentality. The US election provided a huge boost. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group | Barcelona [/custom_font] On a rainy...

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11 Sep Finding the future in unlikely places: Messaging apps and chatbots

How to engage audiences on the messaging apps and chatbots where they now spend most of their time [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Consultant, Innovation Media Consulting [/custom_font] That website redesign you just launched at...

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03 Sep How great companies analyse and act on data

[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Jessica Patterson | Consultant, Innovation Media Consulting [/custom_font] Single metrics are no longer good enough, they don’t tell us enough about the link between news production and reader satisfaction. Working out...

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26 Jun How Content-driven Design Makes all the Difference – the Sunday Times Reinvention Case Study

Welcome to the new Sunday Times: 'Smarter, sharper, more opinionated'   [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Bongani Siqoko | Editor Sunday Times | South Africa [/custom_font]   Today the Sunday Times embarks on an exciting new journey into the future. Our team and...

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