Author: Innovation Media Consulting

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05 Dec Reinvention of the Newspaper for Tablets

Two Canadian newspapers, La Presse and The Toronto Star, are leading an ambitious attempt to reimagine the newspaper for the digital age [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group |...

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28 Nov Axel Springer’s Digital Strategy

Sending three senior managers on a year-long trip to Silicon Valley left many bemused; four years later, the German publisher is making big moves. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Georg Altrogge Editor in chief, Meedie.de, Hamburg...

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18 Nov Snap-what? Expresso tries Snapchat

The decision to innovate and try something new can often mean you are prepared for unexpected news stories that break, and for the lessons they can teach your organisation about new audiences. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']...

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11 Nov Print Innovation? Get On With It!

The global news industry has been complaining about the decline of print for too long. We should focus more on customers and R&D [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Michael Fairhead | Consultant, Innovation Media Consulting Group,...

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