Magazines

IIMM-Give-your-boss-this-story--Innovation-starts-with-the-leader-3

07 Jul Give your boss this story: Innovation starts with the leader

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Without leadership, training, and rewards, innovation will not happen.[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']From our Innovation in Magazines World Report 2016-2017 [/custom_font] Innovation dies at the...

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27 Apr You probably think digital ad fraud doesn’t affect you. Think again.

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital ad fraud is costing media companies US$4.5 million an HOUR. Virtually no company is immune, even the biggest. What can you do to detect and prevent it? Read on. [/custom_font] [custom_font font_family='Open...

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13 Apr Can e-newsletters build habits and new revenue?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] E-newsletters are attracting huge audiences (625,000 for Time Inc’s The Brief), open rates double the industry average, and significant new revenue. What are you waiting for?[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center'...

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2048

06 Apr GUEST EDITORS: Taking newspapers out of the box for the day

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Bono, Sir Elton John, Sir Richard Branson, Karl Lagerfeld and Lady Gaga have all guest edited newspaper in recent years, drawing attention to aspects of the news that are normally hidden in...

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Image courtesy of Bonadza.com

06 Apr Get on the programmatic train, or get run over by it

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] "It does not matter if you want the world to be programmatic; it will be, whether you want it or not." -TradeDesk CEO Jeff Green speaking to INMA World Congress (cover image courtesy...

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30 Mar How can Print Compete with Digital? Imagination and Creativity!

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Sometimes all it takes is identifying an under-served market (Dr. Oz The Good Life or any of the many Kickstarter magazine launches) or unique delivery methods (Hearst’s free pop-up magazines) or tying print...

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23 Mar Taking to the clouds to deliver true value: A look inside Finnair’s ‘Blue Wings’ magazine

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] How a Nordic airline managed to cut the operating costs of their inflight magazine, while maintaining the product's quality, and reducing the company's environmental footprint, all at once. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26'...

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videomagazine

09 Mar If we don’t do much video, will we be OK?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Well, no. You’ll be in big trouble, and before long, you’ll be irrelevant, unprofitable, and, quite likely, out of business. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']This...

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03 Mar The Social Media Conundrum: Is sharing all that it’s cracked up to be?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Well, as of June 2015,  Facebook now drives more digital traffic than Google and all other search engines, and other leading social media platforms are not far behind. Facebook and Twitter are...

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