News Report 2016

screen-shot-2016-12-23-at-9-47-51-am

20 Feb Paywalls, Italian Style

The New York Times in the US and The Financial Times in the UK are having increasing success with their subscriber paywalls in the English-speaking news market, but how well does the practice translate into Italian? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-23-at-8-47-44-am

30 Jan Washington Post Optimistic Thanks to Bezos Millions

A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...

Read More
screen-shot-2016-12-23-at-8-46-02-am

23 Jan Relentlessly Seeking the Right Readers

Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...

Read More
screen-shot-2016-12-23-at-8-35-09-am

16 Jan Make Data Part of Your News Culture

Many newspapers are experimenting with in-house analytics that attempt to integrate reader behaviour with newsroom production. INNOVATION takes a look at how to do it right. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Naxto Marcet | Consultant |...

Read More
screen-shot-2016-12-22-at-9-06-29-am

23 Dec Can Newspapers Do Branding Better? They Must

INNOVATION spoke to Rebecca Heptinstall, Head of Branding & Employee Communication at The Financial Times, and global branding expert David Aaker about how news companies might better understand how to make a mark in readers’ minds. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More
screen-shot-2016-12-14-at-6-52-21-pm

15 Dec Learning from National Geographic’s Editorial Process

Daily and weekly newspapers, or online media outlets with constant updates, do not have the luxury of spending months preparing to publish a story like National Geographic does, but aspects of their process are applicable to every newsroom. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300'...

Read More
screen-shot-2016-12-10-at-5-20-03-pm

12 Dec Mobile Light Speed is Coming, Get Ready Now

Even as 4G mobile technology continues to be rolled out around the world, work is beginning on the 5th generation (5G) network, which will offer users and publishers previously unimaginable download speeds for media creativity. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...

Read More