For many years, quality newspapers were supported by a healthy business model. The mission of newspapers may have been to inform and delight readers, but commercially, they were ad platforms, brilliant means by which marketers could reach valuable audiences.
“We are moving from a news business to a networked business.” So wrote Lionel Barber, Editor of the Financial Times, in a January 2013 memo to his staff, pushing them to embrace the “new avenues and platforms for the richer delivery and sharing of information” offered by the internet.
INNOVATION has relaunched the popular daily Noticia Agora! of Rede Gazeta Group.
With Antonio Martín, responsible of the New Design, Eduardo Tessler, responsible of the New Content Structure, and the involvement and effort of the Newspaper Direction and Newsroom, a huge challenge has been forged.
A new formula to become the leader in the market of quality popular newspapers of Vitoria.
The circulation of first issue has run out in few hours! 65.000 copies sold!
Over the last 15 years I have seen the same mistakes over and over in news websites. You can design your website according to your corporate brand and needs, but please don’t forget about these concepts.