Welcome to our annual celebration of genius, creativity, whimsy, and daring. This chapter, unlike all the others, has nothing but good news; it makes you smile, it provokes and inspires. There are no downers in this chapter. Every year, we think the brilliance of the creative editors, advertisers,...
It could be as simple as just taking a step back and watching what’s going on right under your nose All of the chapters you have read before this one focused on “how to”: How to fight ad blockers, how to produce cost-efficient video, how to...
Digital video doesn’t look easy, and it’s not. It looks expensive, and it can be. But there are ways to make great videos that do not break the bank and do make a profit. If something happens 11 billion times a day, it’s hot, right? That’s how...
Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all the readers you fool and hundreds of their friends. For native advertising, 2016 is a make-or-break year. Wait! What? Native advertising is exploding,...
It’s not rocket science, folks: Go mobile-only and replace those stupid desktop ads with mobile-friendly formats and contextually relevant ad messages If you had a crystal ball that showed you who would win the next World Cup, would you bet on that team? Damn right! Of course, there...
Blendle has proven that young people really will pay for content, and they really will read it on their smartphones, but only quality content, and only if they can get their money back if they don’t like what you sold them. How many prophets have we...
Get over it: You don’t need to own the platform where your content appears if you can spread it wider and more profitably elsewhere...
Data is the Swiss Army knife of publishing. One gadget that solves multiple problems. Data can help publishers, editors and ad directors answer, among others, the questions of: • How to replace the failing advertising-based media business model • How to develop content that leads to increased audience engagement • How to attract,...
Fighting ad blocking companies and consumers is like blaming the messenger; publishers should fix their user experience to stop abusing readers with ads that slow browsers, assault readers’ eyes and ears, secretly harvest personal data, and dump malware on their computers. Who’s to blame for the...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Without leadership, training, and rewards, innovation will not happen.[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']From our Innovation in Magazines World Report 2016-2017 [/custom_font] Innovation dies at the...