28 Aug The new OB by INNOVATION
Posted at 10:17h
in Projects
A new concept and design for a local Norwegian newspaper covering the Follo community south of Oslo.
A case study on how to re-invent a local paper with a new formula with the following innovations in content and design:
In-depth on Paper – Newsy Online
12 Months – 12 Causes. Introducing Advocacy Journalism whereby the newspaper chooses one community issue per month and does incessant campaign journalism to bring about discussion and change.
A 4 Rhymths Newspaper with 3 Theme: News +Advocacy, Service & Entertainment
A SOCIAL MEDIA COLUMN on the front page – a world first
FLOATING LOGO– a world first
FLAT BACK PAGE to celebrate the beauty of sport – a world first
2 SPEED NEWSROOM – Depth for Issues and Profiles, Speed for News via Radar and Eco desks.
Omnidesign – Design Once, Publish Everywhere
Omnidesign – Design Once, Publish Everywhere