Media Report 2020-2021

Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...

The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...

Media companies face a lot of challenges, but creativity is not one of them. Creativity in media has never been easier and more abundant in more ways and in more places. Not only is creativity alive and well, but it is also spreading into areas of the...