AS THE COUPLING CONTINUES WHAT DOES THE FUTURE HOLD? AS FACEBOOK CONTINUES its long, “slow” breakup with the news business, a process that should now be acknowledged across the industry, each“bombshell” announcement from the company grows less surprising. And those announcements are coming in fast, even...
YOUR NEWSROOM NEEDS to manage sustainable innovation. The Covid years sent publishers racing to create new podcasts and newsletters, graphics and data visualisations, live blogs and dashboards. During this time many also introduced paywalls, experimented with existing paywalls, lowered paywalls for a time, modified subscriptions offers,...
THE PUBLISHER AS A PAID CONTENT PROVIDER THROUGH ALL the other economic troubles that publishers had to face through the pandemic hit years of 2020 and 2021, it was also a golden age for digital subscriptions. Traffic and interest in news surged as people turned to...
Editor's Note WE ARE BACK. Back in print, back to launching with an in-person event and as we emerge from a fragile world, we are happy to report that we find the news industry stronger than ever. A pandemic without journalism? Unthinkable. And now a major...
Digital subscriptions were already an essential component of journalism’s business models pre2020. But as with many things, the pandemic took a trend already evident in the world of media and supercharged it. In a year of unprecedented challenges, with advertising revenue collapsing, print sales under...
What are the most interesting ways in which publishers are using technology to drive innovation? Building an effective reader revenue strategy, key to building a sustainable future for news media, increasingly involves collaboration across various teams - from editorial, product, data science and marketing. The...
11 BEST NEWS MARKETING CAMPAIGNS TO CONVINCE READERS TO PAY FOR NEWS A global pandemic, a historic U.S. election and a reckoning over race and civil rights were among the once-in-a-lifetime stories that encouraged audiences around the world to seek expert information and coverage and place...
Research from the Reuters Institute for the Study of Journalism in Oxford University shows a powerful shift back to news organisations as a primary source of information during the pandemic. The Reuters Institute Digital News Report of 2021 notes that in many countries, audiences are...
Haz magazine, in a project led together with Innovation Media Consulting Group and the Institute of Constructive Journalism, has received the Stars4Media award ‘Best in the Business Transformation’ category, for its inclusion of constructive journalism as a business engine and for successfully developing its new Solutions section. During...
As advertising dropped sharply through much of 2020 it seemed as if the traditional business model that underpinned the news industry was on the verge of collapse, just as demand for news had reached an all time high. At the very peak of this surge,...