21 Nov Integrating Advertising into Reader Revenue Models
Posted at 10:45h
in Insights
DON’T COUNT OUT ADVERTISINGWe’re borrowing a line to start this chapter from the excellent The Rebooting newsletter written by Brian Morrissey, who in turn quotes this amazing line from longtime Publicis Rishad Tobaccowala on ad agencies: “They say we’re like dinosaurs. But we’re like cockroaches....
