January 2017

A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...

Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...

Many newspapers are experimenting with in-house analytics that attempt to integrate reader behaviour with newsroom production. INNOVATION takes a look at how to do it right. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Naxto Marcet | Consultant |...

The Internet is moving quickly: digital first is mobile first, and mobile attention is going to a handful of apps, most of which are owned by Facebook, although Google and Apple have also launched platforms to increase mobile reading speed. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic'...