This is a translation of the article which appeared this weekend in OGLOBO newspaper about their newsroom transformation: RIO – Imagine meeting with the reader at any time of the day or night, with exclusive and qualified information, be it on a mobile phone, computer, tablet...
A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...
Over the past 20 years, INNOVATION has designed many multimedia newsrooms and some of them are currently industry benchmarks around the globe, so here are some suggestions with the best ‘dos’ and the worst ‘don’ts’ for what we call Transmedia Newsrooms. You will need to...
Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...
Many newspapers are experimenting with in-house analytics that attempt to integrate reader behaviour with newsroom production. INNOVATION takes a look at how to do it right. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Naxto Marcet | Consultant |...
The Internet is moving quickly: digital first is mobile first, and mobile attention is going to a handful of apps, most of which are owned by Facebook, although Google and Apple have also launched platforms to increase mobile reading speed. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic'...