News Media Report 2022

Digital subscriptions were already an essential component of journalism’s business models pre2020. But as with many things, the pandemic took a trend already evident in the world of media and supercharged it. In a year of unprecedented challenges, with advertising revenue collapsing, print sales under...

What are the most interesting ways in which publishers are using technology to drive innovation? Building an effective reader revenue strategy, key to building a sustainable future for news media, increasingly involves collaboration across various teams - from editorial, product, data science and marketing. The...

11 BEST NEWS MARKETING CAMPAIGNS TO CONVINCE READERS TO PAY FOR NEWS A global pandemic, a historic U.S. election and a reckoning over race and civil rights were among the once-in-a-lifetime stories that encouraged audiences around the world to seek expert information and coverage and place...