The projected elimination of third-party cookies from Google Chrome by the end of 2024 could virtually end programmatic advertising as a viable revenue stream and brands and publishers across the world are already preparing for a future built on more premium ad sales with first-party...
EVERY NOW AND AGAIN, the news story needs a refresh - a new form of presentation to adapt to the times. Story formats can seem like trivialities, especially when news companies continue to fall back on the same tropes when trying to come up with...
A substantial percentage of income from readers paying for content is still the business model that publishers should aspire to and is the best choice to anchor a sustainable digital publishing business model. Having said that, the next couple of years is probably the most...
Major transformations and debates around business models for media usually play out over many years, but their essence can sometimes becaptured or crystallised in specific moments. This is how we like to think of the membership business model — once a fairly niche proposition pioneered...
Is Gen Z going to be the toughest puzzle for the news industry to crack? We think this is a question definitely worth asking. Importantly, it’s one that publishers across the board should already be deploying teams and task forces to address. It borders on the...
Over the years at INNOVATION, we have always advocated that reader revenue should account for 40% of a successful digital business model. In order to build a vibrant business over that base, we recommend adopting or experimenting with at least three of the business models...
Could AI write this chapter on its own, reflecting on the role it might play in the future of media and media innovation? For a global media publication read by executives and editors around the world? That thought might have seemed absurd six months ago,...
Editor's Note Change waits for no one. No sooner did we as an industry navigate the choppy waters of the Covid-19 years, than we find ourselves once again at the dawn of another era of profound technological transformation. Over the course of just a few months...
Since ChatGPT and other generative artificial intelligence tools burst into the public consciousness, only a few short months ago, the media industry has had to go through several phases of reckoning. What started as mild curiosity quickly morphed into concern, and a fair bit of...
Editors Note It’s time for the news industry to stand together and stand united. This is more important than ever before because Generative Artificial Intelligence, of the kind that Chat- GPT has brought spectacularly to public consciousness, is the most transformative innovation that we all face,...