Insights

Haz magazine, in a project led together with Innovation Media Consulting Group and the Institute of Constructive Journalism, has received the Stars4Media award ‘Best in the Business Transformation’ category, for its inclusion of constructive journalism as a business engine and for successfully developing its new Solutions section.  During the...

Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...

The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...

By Jeongdo Hong,President and CEO of JoongAng Group,South Korea The main elements of the newspaper business are similar throughout the world. Strategies for survival, however, cannot be the same. The right remedies are context-sensitive. Strategies that lack the understanding of those contexts, are risky and costly. Like the rest...