Insights

11 May

Posted at 15:09h in Insights

We have included this as a business model this year, although the issue overall remains contentious. The battle is still very much brewing between The New York Times and OpenAI over the use of the publisher's data and archives to train its models. A handful...

06 Feb

Posted at 17:17h in Insights

The Arabic edition of Innovation in Media was recently launched at the  Saudi Media Forum in Riyadh. This first Arabic edition brings global insights on media innovation to the Arab world, making the book a key resource for media organisations in the region. Published annually for the last...

21 Nov

Posted at 10:45h in Insights

DON’T COUNT OUT ADVERTISINGWe’re borrowing a line to start this chapter from the excellent The Rebooting newsletter written by Brian Morrissey, who in turn quotes this amazing line from longtime Publicis Rishad Tobaccowala on ad agencies: “They say we’re like dinosaurs. But we’re like cockroaches....

05 Nov

Posted at 10:38h in Insights

The projected elimination of third-party cookies from Google Chrome by the end of 2024 could virtually end programmatic advertising as a viable revenue stream and brands and publishers across the world are already preparing for a future built on more premium ad sales with first-party...

17 Oct

Posted at 09:34h in Insights

EVERY NOW AND AGAIN, the news story needs a refresh - a new form of presentation to adapt to the times. Story formats can seem like trivialities, especially when news companies continue to fall back on the same tropes when trying to come up with...

06 Oct

Posted at 16:04h in Insights

A substantial percentage of income from readers paying for content is still the business model that publishers should aspire to and is the best choice to anchor a sustainable digital publishing business model. Having said that, the next couple of years is probably the most...