1 Reduce cognitive load Understand how human factors influence the experience and work towards a solution with the least cognitive effort for the user. Example: The Guardian Mobile Innovation Lab's notifications experiment during the UK's snap election in June 2017 learnt from previous experiments to include easy...
Properly positioned (think premier, subscription-based publications), print can drive significant revenue for a long time to come. Duck! Here comes the print pendulum, screaming back with speed and long-lost momentum. It’s coming back a lean, mean, laser-focused magazine machine. “New Print” is leaner not just because the old print...
While the main medium for journalism to flourish in the last century has been the written word, digital with its fusion of text, images, graphics and video offers journalists a panoply of new storytelling options to choose from. The news business must explore and experiment with...
Walk, don’t run, to the future (but start walking now!) What are you, some sort of troglodyte? It’s 2018 and you STILL haven’t converted your entire editorial department into a virtual reality studio that also builds chatbots, creates audio pieces for those hot voice-activated personal assistants, and...