The business we're in has changed substantially and companies must adjust their ways of thinking and operating accordingly. Changing corporate culture in newsrooms is a must, if media companies want to successfully meet the needs of consumers, readers and their digital audiences, and change their...
Publishers can now track an abundance of different metrics, and most are aware that there is not one single metric that will be helpful to everyone. Which ones they focus on ultimately depends on their strategy: broadly, are they targeting a small but highly engaged...
You will always need “media architects”, some of whom have designed hundreds of fantastic “open-space” newsrooms. Other companies, who decided to try to reinvent the wheel instead of trusting their experts, have produced some very bad, and very expensive, failures. YOU NEED SPACE: FROM 10-14 SQUARE...
Over the past 20 years, INNOVATION has designed many multimedia newsrooms, several of which are industry benchmarks worldwide. Here are some of our suggestions. 1. OPEN SPACES, WALLS-DOWN INNOVATION FORMULA Open Newsroom Creativity + Communication + Collaboration = Better Content 2. DIGITAL-FIRST (JOURNALISM-FIRST) News first, platform second. We tell...