By now, your head must still be spinning after a decade of endless sure-fire revenue solutions you’ve been told you absolutely must have right away:
• A website
• An app
• A tablet edition
• Aresposive mobile site
• A bazzilion page views
By Tracy De Goose, Former Executive Chair of Newsworks, The Marketing Body for UK Newspapers
I’m going to dive straight in and start with the C-word and talk about commercial.
Because we need to talk about the money. We have been selling the wrong thing and for...
This article appeared in the 2021 edition of The Innovation in Media World Report. Get your copy of the report today.
The Subscription Business Model
“Reader revenue is providing stable and growing income while advertising has remained volatile, with many reporting worse than expected results in 2019”...
Mark Thompson, Former Chief Executive Officer, The New York Times Company, USA
A society which loses its shared culture loses much of its sense of distinctive identity. A society in which different communities and groups can no longer listen to and come to understand each other’s...