There are more shiny new things to distract you than ever before. Figure out which ones help you meet your readers’ needs, and double down on those alone. Prepare to be overwhelmed. Again. In the “good old days”, we could go for decades without a disruptive new...
Trying not to rock the boat too much has allowed the ship to rot. Start blowing up old teams, old job descriptions, old work!lows, old publishing schedules, old org charts, and old office spaces. No one and nothing can be exempt. Good journalism is good business. But...
Here’s one you can take to the bank: progressive web apps. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting Group | Boston [/custom_font] Still think you need a native app? Think again. Still believe...
From holograms and beer lines to cookbooks you have to actually cook to use and print publications whose ink keeps mosquitoes at bay. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting...
How the heck do you make in magazine media these days? A famous American magazine publisher, Malcolm Forbes, once attributed his success in making money to the following strategy: “I made my money the old-fashioned way: I was very nice to a wealthy relative right before...