January 2022

Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...

Our world of work has changed radically and irreversibly. But you know that already. However, knowing and being ready are two very different things. Not to put too fine a point on it, but your own and your company’s success depends on you having a...