31 Jan Direct2Consumer: Your Primary Revenue Streams of the Future
Posted at 06:19h
in Media Report 2020-2021
Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...
