As advertising dropped sharply through much of 2020 it seemed as if the traditional business model that underpinned the news industry was on the verge of collapse, just as demand for news had reached an all time high. At the very peak of this surge,...
INNOVATION Media would like to congratulate our client in Saudi Arabia, Arab News, on their achievements at yesterday's Middle Eastern Digital Media Awards, hosted by WAN-IFRA in Dubai. Arab News won the category of Best Online Video for 'Road to 2030: Saudi National Day.' The news brand...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Sometimes all it takes is identifying an under-served market (Dr. Oz The Good Life or any of the many Kickstarter magazine launches) or unique delivery methods (Hearst’s free pop-up magazines) or tying print...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] How a Nordic airline managed to cut the operating costs of their inflight magazine, while maintaining the product's quality, and reducing the company's environmental footprint, all at once. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26'...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Just look at all the miserable “prop plane” content being created every day, and you appreciate great content when you find it. And, to keep the metaphor going, we’re developing all sorts of...
Looking for a new revenue stream or content vehicle? Try podcasts. That's right. Podcasts. The same vehicle The New York Times gave up on not too long ago. While podcasts have been around for more than a decade, they've only recently begun to take off. Most importantly, ad and...