Newspaper Success Case Studies in Brazil

Newspaper Success Case Studies in Brazil

Two Brazilian newspapers re-launched by INNOVATION become absolute leaders in their communities in record time.

Correio* de Bahia in Brazil has grown 138% in the past year with a circulation of more than 60,000.

A Tribuna in Vitoria is also the runaway leader in its city with almost 90,000 sold each day.

The two dailies now rank amongst Brazil’s top ten quality dailies in less than three years.

Both newspapers have gone through a similar re-invention process by INNOVATION which included becoming compact Berliners where ‘less is more’; a modern graphic design and radical new editorial concept and structures with powerful front pages.

In both cases they operate as integrated multimedia operations both editorially and commercially.