17 Aug The new BERLINER MORGENPOST KOMPAKT edition
Axel Springer has launched a compact edition of Berliner Morgenpost to coincide with the run up to local Berlin elections. BM Kompakt appears from Monday to Friday with a pagination of between 44 to 48 pages and is available only in kiosks.
INNOVATION helped with the concept and design of the Kompakt.
According to Carsten Erdmann, Editor of MORGENPOST: “Through this edition we want to inform a younger, urban audience with a compact Berliner quality title about the most important political event in the capital. The upcoming elections in Berlin are the perfect time for us, with competent, enigmatic reporting in an attractive format for the brand new readers MORGENPOST wants to inspire”.