Top Gear Magazine wins INNOVATION-FIPP award

Top Gear Magazine wins INNOVATION-FIPP award

Top Gear Magazine has won the Editors’ Choice Award at The Digital Innovators’ Summit in Berlin and also won the audience vote for the best innovation.

The award is for Top Gear Magazine’s Augmented Reality issue which launched in December 2011 and believed to be the world’s first fully-augmented magazine. Readers who download a free app, developed by technology experts Aurasma, can see content from Top Gear magazine come to life when they point their smartphones Top Gear magazineand tablets at the pages, to reveal highlights from the TV show.

Top Gear’s innovation featured in the publication Innovations in Magazine Media 2012 World Report, launched this week by FIPP at the summit in Berlin. The magazine is one of three recipients of an Editors’ Choice Award which recognises ‘the creativity of the concept, the scale of achievement, the ability to be replicated and commercial potential’, but Top Gear won the audience vote, to be judged the overall winner.

Simon Carrington, Publisher of Top Gear Magazine, said: “We are really delighted that our work with Aurasma has been recognised by both the judges and the audience at the Digital Innovators’ Summit. Augmented reality has allowed us to add value to our readers experience by giving them the opportunity to watch and listen to some of the world’s most amazing cars in action on the track. And judging by the tens of thousands of views to date, they are enjoying watching.”

Top Gear Magazine is published in the UK by Immediate Media Co, on behalf of BBC Worldwide.

Click HERE for the full story of Top Gear Magazine’s fully augmented issue, launched in December 2011.