04 Oct Corriere Della Sera Mobile Strategy
Corriere, in Italy, has developed a very sophisticated strategy of mobile content with different levels of access and charges for its content.
The results are solid and demonstrate that there are profitable and most viable mobile content strategies.
Its iPad strategy is being developed along the same lines and it will offer a world-class experience at the right price.
INNOVATION has worked with Corriere della Sera on their commercial and content strategy.