15 Oct The New Diario de Sao Paulo
A newspaper that looks and feels like a quality daily-news-magazine.
Sophisticated, well designed and compelling.
A new kind of young newspaper for new and young readers.
It offers an entirely new and ground-breaking architecture for Brazil with three rhythms: dia a dia, viva and esportes and two-speed reading: microbriefs, briefs and deep and analytical reads.
Innovation defined and developed the editorial model, design model, workflows and strategy.