As we stressed in last year’s report, there is no point in thinking about how to charge for your digital product unless you are confident that you can offer both content and an experience that readers will find worth paying for. You must have something...
In the early days of the internet, the prevailing wisdom was that content had to be free. Not anymore… and it was never very wise in the first place! In the last few years, more and more media companies are charging for and consumers are...
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