branded content Tag
23 Oct SEE, WANT, BUY: MEDIA COMPANIES AS RETAILERS
You could call this the funnel-less sales process. No top, middle, or bottom of the funnel. It all happens at once. E-commerce and mobile commerce (m-commerce) together enable both the instant creation of a need and then the instant satisfaction of that need. Media companies’...
09 Oct THE AD-POCALYPSE: MORE DARWININAN CULLING THAN A CATASTROPHE
The much-maligned advertising business model turns out to be quite effective…but only when done right....
03 Oct How to ride a winning horse… (Even if it isn’t as easy as it looks)
f there is a sure-bet in media today, it is that content marketing is exploding. It also appears to be a horse you could ride for some time, with healthy branded content growth projected until at least 2021, and perhaps beyond. Beyond that, it also...