14 Feb Direct2Consumer: Your Primary Revenue Streams of the Future (Part 2)
WHEN ONE DOOR CLOSES...
WHEN ONE DOOR CLOSES...
Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...
The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...
By Jeongdo Hong,President and CEO of JoongAng Group,South Korea The main elements of the newspaper business are similar throughout the world. Strategies for survival, however, cannot be the same. The right remedies are context-sensitive. Strategies that lack the understanding of those contexts, are risky and costly. Like the rest...
By Jose Del Rio,Editor-in-Chief of La Nacion,Argentina Every day, 24 hours a day, a screen lights up the nerve centre of the newsroom. It is where quick decisions and detailed planning take place, to produce both the stories that generate real-time shockwaves, and those that delight...
Our newest publication is here and waiting for you. The latest edition of the annual Innovation in News Media World Report will be officially released at the WAN-IFRA Virtual World News Media Congress between 29 November and 02 December 2021, and is currently available for pre-order. The past...
INNOVATION Media Client: The Standard Group is one of Kenya’s largest media houses with interests in print, radio and TV and digital media boasting a history of over a hundred years. The group runs The Standard, one of Kenya’s oldest and most widely circulated newspapers. After...
By Damian Eales,Global head of Transformation,News Corps It is easy to characterise, as some have, that the impending closure of the print editions of many of News Corp Australia’s regional and community mastheads is a disaster for journalism in Australia. But doing so, to borrow an editorial...
By Irene Gentle,Editor, Toronto Star,Canada We raced about last decade looking to rebuild a broken business model, and emerged seeing the success of large nationals, the increasing struggles of local news outlets, and the value and limitations of digital native and niche start- ups to fill...
By Jordi Juan,Director, La Vanguardia,Spain Journalism has passed through a long period marked by confusion and the business model crisis of the companies that sustain it. The world was once at the feet of the leading newspapers whose owners had gotten used to a comfortable, worry-free...
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