Insights

Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...

The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...

By Jeongdo Hong,President and CEO of JoongAng Group,South Korea The main elements of the newspaper business are similar throughout the world. Strategies for survival, however, cannot be the same. The right remedies are context-sensitive. Strategies that lack the understanding of those contexts, are risky and costly. Like the rest...

By Damian Eales,Global head of Transformation,News Corps It is easy to characterise, as some have, that the impending closure of the print editions of many of News Corp Australia’s regional and community mastheads is a disaster for journalism in Australia. But doing so, to borrow an editorial...

By Jordi Juan,Director, La Vanguardia,Spain Journalism has passed through a long period marked by confusion and the business model crisis of the companies that sustain it. The world was once at the feet of the leading newspapers whose owners had gotten used to a comfortable, worry-free...