Author: Micaeli Rourke
21 Jan Moving from clicks to clocks
Publishers can now track an abundance of different metrics, and most are aware that there is not one single metric that will be helpful to everyone. Which ones they focus on ultimately depends on their strategy: broadly, are they targeting a small but highly engaged...
03 Dec Why Fake News Will Save Journalism
‘Fake news’ became a hot topic of conversation in 2017. Although it is a phenomenon that has quite rightly led to widespread concern, it is also arguably the best thing to happen for serious journalism for some time. Fake news highlights both the risks of relying...
12 Nov Discovering the new frontiers in digital narratives
While the main medium for journalism to flourish in the last century has been the written word, digital with its fusion of text, images, graphics and video offers journalists a panoply of new storytelling options to choose from. The news business must explore and experiment with...
29 Oct How can your expertise pay for your journalism
Service journalism tends to address the needs of the audience as consumers rather than as citizens, providing advice and recommendations that will help them in their day-to-day lives. It identifies and reports on a specific need of its audience, and then offers solutions, which will...