Author: Micaeli Rourke
04 Mar READER REVENUE BECOMES THE NORM
As we stressed in last year’s report, there is no point in thinking about how to charge for your digital product unless you are confident that you can offer both content and an experience that readers will find worth paying for. You must have something...
13 Feb THE BEST YEAR EVER FOR OFFBEAT PRINT MEDIA INNOVATIONS
WE FOUND PRINT ADS AND STORIES THAT LET YOU DO THE FOLLOWING: TALK TO A COVER, WEAR AS A JACKET, FEEL BEACH SAND, SLEEP TO WHITE NOISE, TRY ON MAKEUP, LISTEN TO LAVA AND PLAY A GAME! ...
06 Feb CHILL! BLOCKCHAIN ISN’T GOING TO ROCK (OR WRECK) YOUR WORLD TOMORROW…
It’s safe to say that blockchain and Bitcoin and all that other crypto-stuff has a lot of media executives’ knickers in a serious twist. Relax. Even if you don’t know what any of those terms mean, there’s no need to panic. ...
30 Jan FEWER SHINY THINGS, PLEASE!
Enough already! Media companies are starting to use tech not just because they can, but because the tech they choose adds value for the reader or advertiser....
20 Dec CAN LIGHTNING STRIKE TWICE?
Today, few media companies have millions in cash lying around waiting to be invested. But for those who do, the results of investing can be both financially lucrative and immensely beneficial for both the media mission and the business mission of the company. Investing provides...
