April 2016

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27 Apr You probably think digital ad fraud doesn’t affect you. Think again.

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital ad fraud is costing media companies US$4.5 million an HOUR. Virtually no company is immune, even the biggest. What can you do to detect and prevent it? Read on. [/custom_font] [custom_font font_family='Open...

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13 Apr Can e-newsletters build habits and new revenue?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] E-newsletters are attracting huge audiences (625,000 for Time Inc’s The Brief), open rates double the industry average, and significant new revenue. What are you waiting for?[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center'...

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13 Apr Can El Tiempo redefine its values and move closer to readers?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Innovation in large media companies with a broad mix of legacy assets is no less of a struggle than innovating from the ground up with small new projects. Colombia’s El Tiempo told...

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2048

06 Apr GUEST EDITORS: Taking newspapers out of the box for the day

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Bono, Sir Elton John, Sir Richard Branson, Karl Lagerfeld and Lady Gaga have all guest edited newspaper in recent years, drawing attention to aspects of the news that are normally hidden in...

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Image courtesy of Bonadza.com

06 Apr Get on the programmatic train, or get run over by it

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] "It does not matter if you want the world to be programmatic; it will be, whether you want it or not." -TradeDesk CEO Jeff Green speaking to INMA World Congress (cover image courtesy...

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