How the heck do you make in magazine media these days? A famous American magazine publisher, Malcolm Forbes, once attributed his success in making money to the following strategy: “I made my money the old-fashioned way: I was very nice to a wealthy relative right before...
How to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers Consultant | Innovation...
How to engage audiences on the messaging apps and chatbots where they now spend most of their time [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Consultant, Innovation Media Consulting [/custom_font] That website redesign you just launched at...
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The doors have officially opened at INNOVATION’s latest designed and conceived newsroom in the world – the most modern, digital-first operation in Africa. TISO BLACKSTAR's fully integrated operation in Johannesburg, South Africa, houses the Sunday Times, Times, Sowetan, Sunday World, Business Day, Financial Mail Magazine and...
[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Senior Director/North America | INNOVATION Media Consulting | Author, Innovation in Magazine Media World Report [/custom_font] If you had been searching for a gold mine for years and stumbled...
Multi-title Hanley Wood went from a Balkanized, print-first, top-heavy, sluggish organisation to a streamlined, fast-moving, highly productive digital-first, data-, content- and revenue-producing machine [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Senior Director/North America, INNOVATION Media Consulting [/custom_font] At...
Welcome to our annual celebration of genius, creativity, whimsy, and daring. This chapter, unlike all the others, has nothing but good news; it makes you smile, it provokes and inspires. There are no downers in this chapter. Every year, we think the brilliance of the creative editors, advertisers,...
It could be as simple as just taking a step back and watching what’s going on right under your nose All of the chapters you have read before this one focused on “how to”: How to fight ad blockers, how to produce cost-efficient video, how to...
Digital video doesn’t look easy, and it’s not. It looks expensive, and it can be. But there are ways to make great videos that do not break the bank and do make a profit. If something happens 11 billion times a day, it’s hot, right? That’s how...