Properly positioned (think premier, subscription-based publications), print can drive significant revenue for a long time to come. Duck! Here comes the print pendulum, screaming back with speed and long-lost momentum. It’s coming back a lean, mean, laser-focused magazine machine. “New Print” is leaner not just because the old print...
Walk, don’t run, to the future (but start walking now!) What are you, some sort of troglodyte? It’s 2018 and you STILL haven’t converted your entire editorial department into a virtual reality studio that also builds chatbots, creates audio pieces for those hot voice-activated personal assistants, and...
After the so-called “Facebook Apocalypse”, media companies will actually be better off in the long run. How often does a drug dealer cut off his own customers? Never, right? But that’s basically what happened on January 11, 2018 when Facebook smacked media companies upside the head and said:...
Media companies who employ the best of storytelling tools will win audiences; everyone else will shrivel and many will die. This is the Golden Age of Journalism But perhaps not for you. You’ve heard the phrase before, and you’re probably sick of slick slogans like that. But, aside from...
No surprise: It’s reader revenue, but it’s also a bevy of other sources to make you as close to bullet-proof as other sources to make you as close to bullet-proof as possible We are past the point of not knowing what to do. Now, it's a matter...
Without reader revenue, it’s game up Two words for you: Reader revenue. Without it, everything else will soon be pointless. All the cool stuff in this book will be impossible in the not-too-distant future without reader revenue. Digital advertising obviously will continue to decline proportionally to other revenue streams...
There are more shiny new things to distract you than ever before. Figure out which ones help you meet your readers’ needs, and double down on those alone. Prepare to be overwhelmed. Again. In the “good old days”, we could go for decades without a disruptive new...
Trying not to rock the boat too much has allowed the ship to rot. Start blowing up old teams, old job descriptions, old work!lows, old publishing schedules, old org charts, and old office spaces. No one and nothing can be exempt. Good journalism is good business. But...
Here’s one you can take to the bank: progressive web apps. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting Group | Boston [/custom_font] Still think you need a native app? Think again. Still believe...
From holograms and beer lines to cookbooks you have to actually cook to use and print publications whose ink keeps mosquitoes at bay. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers | Consultant | Innovation Media Consulting...