The Arabic edition of Innovation in Media was recently launched at the Saudi Media Forum in Riyadh. This first Arabic edition brings global insights on media innovation to the Arab world, making the book a key resource for media organisations in the region. Published annually for the last...
The official opening of the Zimpapers Integrated Newsroom at Herald House in Harare marks a meaningful moment in the long-term evolution of news media operations in Zimbabwe. This was not a ceremonial upgrade or a cosmetic consolidation of desks and screens. It was a structural...
Media Trust Group, publisher of Daily Trust Weekend Trust, Aminiya, Trust TV and Trust Radio, has unveiled its converged, digital-first newsroom platform, marking a significant milestone in its 25-year journey and its commitment to future-ready journalism. This isn’t simply a technology upgrade — it’s a strategic...
DON’T COUNT OUT ADVERTISINGWe’re borrowing a line to start this chapter from the excellent The Rebooting newsletter written by Brian Morrissey, who in turn quotes this amazing line from longtime Publicis Rishad Tobaccowala on ad agencies: “They say we’re like dinosaurs. But we’re like cockroaches....
The projected elimination of third-party cookies from Google Chrome by the end of 2024 could virtually end programmatic advertising as a viable revenue stream and brands and publishers across the world are already preparing for a future built on more premium ad sales with first-party...
EVERY NOW AND AGAIN, the news story needs a refresh - a new form of presentation to adapt to the times. Story formats can seem like trivialities, especially when news companies continue to fall back on the same tropes when trying to come up with...
A substantial percentage of income from readers paying for content is still the business model that publishers should aspire to and is the best choice to anchor a sustainable digital publishing business model. Having said that, the next couple of years is probably the most...
Major transformations and debates around business models for media usually play out over many years, but their essence can sometimes becaptured or crystallised in specific moments. This is how we like to think of the membership business model — once a fairly niche proposition pioneered...
Is Gen Z going to be the toughest puzzle for the news industry to crack? We think this is a question definitely worth asking. Importantly, it’s one that publishers across the board should already be deploying teams and task forces to address. It borders on the...
Over the years at INNOVATION, we have always advocated that reader revenue should account for 40% of a successful digital business model. In order to build a vibrant business over that base, we recommend adopting or experimenting with at least three of the business models...