Author: Innovation Media Consulting

1 Reduce cognitive load Understand how human factors influence the experience and work towards a solution with the least cognitive effort for the user. Example: The Guardian Mobile Innovation Lab's notifications experiment during the UK's snap election in June 2017 learnt from previous experiments to include easy...

Properly positioned (think premier, subscription-based publications), print can drive significant revenue for a long time to come. Duck! Here comes the print pendulum, screaming back with speed and long-lost momentum. It’s coming back a lean, mean, laser-focused magazine machine. “New Print” is leaner not just because the old print...