Author: Innovation Media Consulting

Haz magazine, in a project led together with Innovation Media Consulting Group and the Institute of Constructive Journalism, has received the Stars4Media award ‘Best in the Business Transformation’ category, for its inclusion of constructive journalism as a business engine and for successfully developing its new Solutions section.  During the...

Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...

Our world of work has changed radically and irreversibly. But you know that already. However, knowing and being ready are two very different things. Not to put too fine a point on it, but your own and your company’s success depends on you having a...

The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...

To our former and current clients, We know you are facing difficult times with no roadmap of prior experience or proven best-practices to guide you. In our recent calls with clients, we found they welcome an opportunity to talk and bounce ideas off of someone who was not a member of their management team before making big decisions...