What are the most interesting ways in which publishers are using technology to drive innovation? Building an effective reader revenue strategy, key to building a sustainable future for news media, increasingly involves collaboration across various teams - from editorial, product, data science and marketing. The...
11 BEST NEWS MARKETING CAMPAIGNS TO CONVINCE READERS TO PAY FOR NEWS A global pandemic, a historic U.S. election and a reckoning over race and civil rights were among the once-in-a-lifetime stories that encouraged audiences around the world to seek expert information and coverage and place...
Research from the Reuters Institute for the Study of Journalism in Oxford University shows a powerful shift back to news organisations as a primary source of information during the pandemic. The Reuters Institute Digital News Report of 2021 notes that in many countries, audiences are...
We're Back! After two years of uncertainty through which we published digital-only editions, we are back in print this year and back with a live in-person event to launch this book. And you, our dear readers, are back at work, and back navigating the real world....
Haz magazine, in a project led together with Innovation Media Consulting Group and the Institute of Constructive Journalism, has received the Stars4Media award ‘Best in the Business Transformation’ category, for its inclusion of constructive journalism as a business engine and for successfully developing its new Solutions section. During...
As advertising dropped sharply through much of 2020 it seemed as if the traditional business model that underpinned the news industry was on the verge of collapse, just as demand for news had reached an all time high. At the very peak of this surge,...
Brace yourself. It’s time to change — and we mean radically change — how you recruit and retain people. What’s worked before doesn’t work anymore. (If you’re honest, you have to admit that the old way never really worked predictably all that well anyway, right?)...
Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model The media industry’s centuries-old marriage to advertisers was never a marriage made in heaven. They always wanted lower rates, special treatment, up-front placement, expensive make-goods, more traffic,...
Our world of work has changed radically and irreversibly. But you know that already. However, knowing and being ready are two very different things. Not to put too fine a point on it, but your own and your company’s success depends on you having a...
The first half of 2020 tested the sustainability of every aspect of publishing, and as we have already established, revenue streams are at the top of that list. At a time when digital ad revenue continues to dwindle, and high-quality editorial content is more crucial...