Author: Innovation Media Consulting
06 Nov HOW DOES ‘MORE ENGAGEMENT, MORE CASH’ SOUND?
Memberships are not just a substantial revenue source, they also serve to cement and grow your relationship with your reader....
30 Oct WHY AREN’T MORE MEDIA COMPANIES DOING EVENTS? DAMN GOOD QUESTION!
Media companies have almost all the tools needed to run profitable events, but many shy away. They shouldn’t. Media companies have a leg up on almost everyone else in the events space. Maybe two legs! OK, most media companies do not employ an army of...
26 Oct INNOVATION SUCCESS STORIES: Arab News’s National Day Special Edition
Saudi Arabia celebrated its National Day on the 23rd of September, remembering the fateful year of 1979. Arab News gave substantial coverage to the affair and produced a special edition both in print and online. Here are some of the excellent visual treatments created by...
23 Oct SEE, WANT, BUY: MEDIA COMPANIES AS RETAILERS
You could call this the funnel-less sales process. No top, middle, or bottom of the funnel. It all happens at once. E-commerce and mobile commerce (m-commerce) together enable both the instant creation of a need and then the instant satisfaction of that need. Media companies’...
16 Oct FREE MONEY? NOT EXACTLY: Philanthropy funding is neither free nor easy nor widely available
Despite what could look like a daunting business model challenge, there are significant philanthropy-based media company success stories out there. Philanthropic donations have helped sustain national and local news outlets like ProPublica, the Center for Investigative Reporting, the Voice of San Diego, Texas Tribune, and...
15 Oct CAYMAN COMPASS UNVEILS STRIKING NEW REDESIGNS
This cross-platform redesign coincides with the brand's implementation of a new, converged editorial model, with a strong focus on producing digital content and creating world-class visual treatments across page and screen. ...
09 Oct THE AD-POCALYPSE: MORE DARWININAN CULLING THAN A CATASTROPHE
The much-maligned advertising business model turns out to be quite effective…but only when done right....
03 Oct How to ride a winning horse… (Even if it isn’t as easy as it looks)
f there is a sure-bet in media today, it is that content marketing is exploding. It also appears to be a horse you could ride for some time, with healthy branded content growth projected until at least 2021, and perhaps beyond. Beyond that, it also...
16 Sep READER REVENUE: SUCCESS STORIES FROM THE FRONT
In the early days of the internet, the prevailing wisdom was that content had to be free. Not anymore… and it was never very wise in the first place! In the last few years, more and more media companies are charging for and consumers are...