February 2016

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26 Feb Who is going to pay for investigative reporting, and how do you measure it?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Some non-profit journalism organisations have produced world-class investigative reporting but financial backers are becoming more demanding and it is not clear how the impact of reporting can be easily measured. [/custom_font] [custom_font font_family='Open Sans'...

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Mobile-Advertising

26 Feb Is it monumentally stupid not to have a mobile ad strategy?

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Well, consider that mobile advertising is already 23 per cent of US digital advertising and projected to be 92 per cent in five years, and that global mobile advertising is following suit, then,...

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17 Feb Events are becoming a substantial source of new revenue

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Some publisher’s events drive as much as 20 per cent of total revenues, plus events diversify revenue sources, deepen connections with audiences and sponsors, help hike circulation, attract advertisers who might not advertise...

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17 Feb Advertisers rejoice! The rebirth of even BIGGER weekend supplements

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] As media outlets around the world struggle to make journalism work with advertising again, and as readers continue to ignore online ads, big titles in the US and Europe have discovered a...

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13 Feb Mobile Phones Rule the World

Traditional newspapers are growing their digital audiences by building on their mobile platforms. The future of those digital strategies, and of the media outlets themselves, is at stake. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Felipe Lamus |...

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Image of businessman with suitcase. Promotion concept

08 Feb CUTTING-EDGE DATA JOURNALISM FROM AROUND THE GLOBE

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] New projects are focusing on the possibilities of data journalism but so far it has been bigger traditional media players around the globe who have scooped up the most success in this...

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04 Feb Is content rocket science? You bet it is!

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Just look at all the miserable “prop plane” content being created every day, and you appreciate great content when you find it. And, to keep the metaphor going, we’re developing all sorts of...

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