Brazil’s biggest media company faced a three-pronged business challenge and began to change things immediately. In today’s media market, after the digital revolution, if you are slow, or stand still, you will not last very long. You will die, even if you are the most important...
Prensa Libre turned from a newspaper newsroom to a multimedia production hub for the whole group, and refocused on telling readers stories. [caption id="attachment_6196" align="alignleft" width="150"] Click here to download a PDF copy of this article.[/caption] Prensa Libre is the leading daily newspaper in Guatemala and one...
Times Media Group’s newsroom in downtown Johannesburg has a 360-degree view of the city its six news brands cover. The state-of-the-art, open plan office is within walking distance of city and provincial government headquarters. The sun glimmers on still-drying painted walls. It is a pristine,...
UK-based publisher Archant launched a pro-European weekly called The New European nine days after the Brexit vote and, each week, CEO Jeff Henry faces a referendum on whether to keep publishing it. They were only supposed to experiment for a month, but the results have...
[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Marc Basté [/custom_font] If legacy media are not part of the innovation process, they will not only give up their current market share but will lose any chance of competing...
What used to look valuable and require large capital expenditure no longer seems so profitable, so some companies are searching for new types of prey. A bit is a bit, a prophetic Nicholas Negroponte famously said in his book Being Digital, all the way back in...
What is the point of innovating, from a business perspective? How have shifts in the media and technology industries affected the competitive landscape for all? On the surface, serious investing seems a complex business, full of arcane acronyms and circular references. Aside from the best business...
[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Marc Basté and Pedro Norton [/custom_font] As ad revenues decline globally, newspapers must look for new income streams and subscriptions are not the only solution. We take a look at...
In 2015 the Washington Post commissioned a study to get some scientific answers and proof to the perennial question: Does design matter or not in the digital age? And more specifically they asked: Does better page design cause the brain to pay more attention? The...
Beyond articles or even stories, our minds are seeking four or five different types of satisfaction when they concentrate on a text or image. Before radio, TV, the internet and smartphones, newspapers were the prime source of news and information for most people. Headlines in 80-point...