Insights
31 Mar NEW DIGITAL NARRATIVES: REINVENTING THE JOURNALISM STORYTELLING TOOLBOX
It tells the story of Katie, the youngest person in the U.S. to undergo a face transplant. The full screen still images are shocking, the text is simple, offering the readers glimpses into Katie’s life after her injury, as well as before and after her...
04 Mar READER REVENUE BECOMES THE NORM
As we stressed in last year’s report, there is no point in thinking about how to charge for your digital product unless you are confident that you can offer both content and an experience that readers will find worth paying for. You must have something...
13 Feb THE BEST YEAR EVER FOR OFFBEAT PRINT MEDIA INNOVATIONS
WE FOUND PRINT ADS AND STORIES THAT LET YOU DO THE FOLLOWING: TALK TO A COVER, WEAR AS A JACKET, FEEL BEACH SAND, SLEEP TO WHITE NOISE, TRY ON MAKEUP, LISTEN TO LAVA AND PLAY A GAME! ...
06 Feb CHILL! BLOCKCHAIN ISN’T GOING TO ROCK (OR WRECK) YOUR WORLD TOMORROW…
It’s safe to say that blockchain and Bitcoin and all that other crypto-stuff has a lot of media executives’ knickers in a serious twist. Relax. Even if you don’t know what any of those terms mean, there’s no need to panic. ...