Media companies face a lot of challenges, but creativity is not one of them. Creativity in media has never been easier and more abundant in more ways and in more places. Not only is creativity alive and well, but it is also spreading into areas of the...
By Faisal J. Abbas, Editor in Chief of Arab News, Saudi Arabia It is a cliche and a truism of journalism that bad news is good news: there’s nothing like a full-scale disaster to drive traffic to our websites and send print copies flying off the...
By now, your head must still be spinning after a decade of endless sure-fire revenue solutions you’ve been told you absolutely must have right away: • A website • An app • A tablet edition • Aresposive mobile site • A bazzilion page views • ...
By Tracy De Goose, Former Executive Chair of Newsworks, The Marketing Body for UK Newspapers I’m going to dive straight in and start with the C-word and talk about commercial. Why? Because we need to talk about the money. We have been selling the wrong thing and for...
This article appeared in the 2021 edition of The Innovation in Media World Report. Get your copy of the report today. The Subscription Business Model “Reader revenue is providing stable and growing income while advertising has remained volatile, with many reporting worse than expected results in 2019”...
Mark Thompson, Former Chief Executive Officer, The New York Times Company, USA A society which loses its shared culture loses much of its sense of distinctive identity. A society in which different communities and groups can no longer listen to and come to understand each other’s...
13 Key Retention Strategies Marketing Your Cool New Company Culture Now that your company is irresistibly attractive, it’s time to market yourself, whether you’re in the market for new staff or not (actually, you should ALWAYS be looking for great people to build your portfolio of candidates...
Brace yourself. It’s time to change —and we mean radically change — how you recruit and retain people. What’s worked before doesn’t work anymore. (If you’re honest, you have to admit that the old way never really worked predictably all that well anyway, right?) “Businesses have...
It’s pointless. This entire book. All of the great innovations in the world are pointless if we are not doing a fantastic job at hiring, training, motivating, retaining, recognising, and promoting talented, committed people. Very, very few of us are. At least that is what...
