Magazines

Hanley Wood New Office 2_4

20 May How to transform a print-first organisation into a fast-moving, digital-first asset

Multi-title Hanley Wood went from a Balkanized, print-first, top-heavy, sluggish organisation to a streamlined, fast-moving, highly productive digital-first, data-, content- and revenue-producing machine [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Senior Director/North America, INNOVATION Media Consulting [/custom_font] At...

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magswheeloct21a

20 Oct How to use data to solve all of your problems

Data is the Swiss Army knife of publishing. One gadget that solves multiple problems. Data can help publishers, editors and ad directors answer, among others, the questions of: • How to replace the failing advertising-based media business model • How to develop content that leads to increased audience engagement • How to attract,...

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