[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Nicolás Beytout and Christophe Chenut are trying to invest €20 million over four years to create the first new general interest print daily to survive in Paris since the 1970s, targeting premium...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Well, as of June 2015, Facebook now drives more digital traffic than Google and all other search engines, and other leading social media platforms are not far behind. Facebook and Twitter are...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Some non-profit journalism organisations have produced world-class investigative reporting but financial backers are becoming more demanding and it is not clear how the impact of reporting can be easily measured. [/custom_font] [custom_font font_family='Open Sans'...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Well, consider that mobile advertising is already 23 per cent of US digital advertising and projected to be 92 per cent in five years, and that global mobile advertising is following suit, then,...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Some publisher’s events drive as much as 20 per cent of total revenues, plus events diversify revenue sources, deepen connections with audiences and sponsors, help hike circulation, attract advertisers who might not advertise...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] As media outlets around the world struggle to make journalism work with advertising again, and as readers continue to ignore online ads, big titles in the US and Europe have discovered a...
Traditional newspapers are growing their digital audiences by building on their mobile platforms. The future of those digital strategies, and of the media outlets themselves, is at stake. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Felipe Lamus |...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] New projects are focusing on the possibilities of data journalism but so far it has been bigger traditional media players around the globe who have scooped up the most success in this...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Just look at all the miserable “prop plane” content being created every day, and you appreciate great content when you find it. And, to keep the metaphor going, we’re developing all sorts of...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Publishers must create unique, mobile-only content to match consumers’ massive migration to mobile as their “first screen” [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By John Wilpers...