A raft of new experiments and projects focused on improving the user and customer experience for Washington Post readers has infused the newsroom and company with energy and ideas. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']By Marta Botero |...
Over the past 20 years, INNOVATION has designed many multimedia newsrooms and some of them are currently industry benchmarks around the globe, so here are some suggestions with the best ‘dos’ and the worst ‘don’ts’ for what we call Transmedia Newsrooms. You will need to...
Programmatic ad efficiency will continue to increase as media in emerging markets learn to deploy the technology, but cultural and business barriers remain a problem. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Alvaro Triana | Consultant | Innovation...
Many newspapers are experimenting with in-house analytics that attempt to integrate reader behaviour with newsroom production. INNOVATION takes a look at how to do it right. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Naxto Marcet | Consultant |...
The Internet is moving quickly: digital first is mobile first, and mobile attention is going to a handful of apps, most of which are owned by Facebook, although Google and Apple have also launched platforms to increase mobile reading speed. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic'...
INNOVATION spoke to Rebecca Heptinstall, Head of Branding & Employee Communication at The Financial Times, and global branding expert David Aaker about how news companies might better understand how to make a mark in readers’ minds. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...
Greece has much bigger problems to deal with than the media, but serious journalism is a driver of important national debates and, ultimately, a guardian of democracy. But at what cost, and who is behind the news? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color=''...
Daily and weekly newspapers, or online media outlets with constant updates, do not have the luxury of spending months preparing to publish a story like National Geographic does, but aspects of their process are applicable to every newsroom. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300'...
Even as 4G mobile technology continues to be rolled out around the world, work is beginning on the 5th generation (5G) network, which will offer users and publishers previously unimaginable download speeds for media creativity. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...
Welcome to our annual celebration of genius, creativity, whimsy, and daring. This chapter, unlike all the others, has nothing but good news; it makes you smile, it provokes and inspires. There are no downers in this chapter. Every year, we think the brilliance of the creative editors, advertisers,...