INNOVATION spoke to Rebecca Heptinstall, Head of Branding & Employee Communication at The Financial Times, and global branding expert David Aaker about how news companies might better understand how to make a mark in readers’ minds. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...
Greece has much bigger problems to deal with than the media, but serious journalism is a driver of important national debates and, ultimately, a guardian of democracy. But at what cost, and who is behind the news? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color=''...
Daily and weekly newspapers, or online media outlets with constant updates, do not have the luxury of spending months preparing to publish a story like National Geographic does, but aspects of their process are applicable to every newsroom. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300'...
Even as 4G mobile technology continues to be rolled out around the world, work is beginning on the 5th generation (5G) network, which will offer users and publishers previously unimaginable download speeds for media creativity. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff'...
Welcome to our annual celebration of genius, creativity, whimsy, and daring. This chapter, unlike all the others, has nothing but good news; it makes you smile, it provokes and inspires. There are no downers in this chapter. Every year, we think the brilliance of the creative editors, advertisers,...
Two Canadian newspapers, La Presse and The Toronto Star, are leading an ambitious attempt to reimagine the newspaper for the digital age [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group |...
It could be as simple as just taking a step back and watching what’s going on right under your nose All of the chapters you have read before this one focused on “how to”: How to fight ad blockers, how to produce cost-efficient video, how to...
Sending three senior managers on a year-long trip to Silicon Valley left many bemused; four years later, the German publisher is making big moves. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Georg Altrogge Editor in chief, Meedie.de, Hamburg...
Digital video doesn’t look easy, and it’s not. It looks expensive, and it can be. But there are ways to make great videos that do not break the bank and do make a profit. If something happens 11 billion times a day, it’s hot, right? That’s how...
The decision to innovate and try something new can often mean you are prepared for unexpected news stories that break, and for the lessons they can teach your organisation about new audiences. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']...