Fighting ad blocking companies and consumers is like blaming the messenger; publishers should fix their user experience to stop abusing readers with ads that slow browsers, assault readers’ eyes and ears, secretly harvest personal data, and dump malware on their computers. Who’s to blame for the...
One of the most innovative newspapers in the English language is losing a million pounds a week – and has now had a bitter parting with a Pulitzer-winning editor. How did this happen? And how can it bounce back? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left'...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Without leadership, training, and rewards, innovation will not happen.[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']From our Innovation in Magazines World Report 2016-2017 [/custom_font] Innovation dies at the...
INNOVATION IN NEWS MEDIA, a report on behalf of WAN-IFRA by INNOVATION Media Consulting. This year we focus on the following: The 5 New Revenue Streams for Newspapers as they migrate to News Media brands. How to Win on Mobile - it is not just a device, it...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital ad fraud is costing media companies US$4.5 million an HOUR. Virtually no company is immune, even the biggest. What can you do to detect and prevent it? Read on. [/custom_font] [custom_font font_family='Open...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] E-newsletters are attracting huge audiences (625,000 for Time Inc’s The Brief), open rates double the industry average, and significant new revenue. What are you waiting for?[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center'...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Innovation in large media companies with a broad mix of legacy assets is no less of a struggle than innovating from the ground up with small new projects. Colombia’s El Tiempo told...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Bono, Sir Elton John, Sir Richard Branson, Karl Lagerfeld and Lady Gaga have all guest edited newspaper in recent years, drawing attention to aspects of the news that are normally hidden in...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] "It does not matter if you want the world to be programmatic; it will be, whether you want it or not." -TradeDesk CEO Jeff Green speaking to INMA World Congress (cover image courtesy...
[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Distilling complex story ideas into simple, striking metaphors is infinitely more difficult than the results suggest. INNOVATION asked Rodrigo Sánchez, the art director of Madrid daily El Mundo, to explain how Metrópoli,...