Author: Innovation Media Consulting

20 Oct

Posted at 23:00h in Magazines

Data is the Swiss Army knife of publishing. One gadget that solves multiple problems. Data can help publishers, editors and ad directors answer, among others, the questions of: • How to replace the failing advertising-based media business model • How to develop content that leads to increased audience engagement • How to attract,...

18 Oct

Posted at 01:00h in Insights, News Report 2016

Media outlets need to stay ahead of the game and understand how the news environment and technology are changing, and how newsrooms can get their stories to readers on the platforms they want to consume them on. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color=''...

13 Oct

Posted at 02:01h in Magazines

Fighting ad blocking companies and consumers is like blaming the messenger; publishers should fix their user experience to stop abusing readers with ads that slow browsers, assault readers’ eyes and ears, secretly harvest personal data, and dump malware on their computers. Who’s to blame for the...

11 Oct

Posted at 14:07h in Insights, News Report 2016

One of the most innovative newspapers in the English language is losing a million pounds a week – and has now had a bitter parting with a Pulitzer-winning editor. How did this happen? And how can it bounce back? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left'...

07 Jul

Posted at 18:01h in Uncategorized

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Without leadership, training, and rewards, innovation will not happen.[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']From our Innovation in Magazines World Report 2016-2017 [/custom_font] Innovation dies at the...

27 Apr

Posted at 13:00h in Advertising, Magazines

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital ad fraud is costing media companies US$4.5 million an HOUR. Virtually no company is immune, even the biggest. What can you do to detect and prevent it? Read on. [/custom_font] [custom_font font_family='Open...

13 Apr

Posted at 13:00h in Magazines, New Revenue Streams

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] E-newsletters are attracting huge audiences (625,000 for Time Inc’s The Brief), open rates double the industry average, and significant new revenue. What are you waiting for?[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center'...

13 Apr

Posted at 13:00h in Insights, Newspapers Report 2015

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Innovation in large media companies with a broad mix of legacy assets is no less of a struggle than innovating from the ground up with small new projects. Colombia’s El Tiempo told...

06 Apr

Posted at 13:00h in Insights, Newspapers Report 2015, Print

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Bono, Sir Elton John, Sir Richard Branson, Karl Lagerfeld and Lady Gaga have all guest edited newspaper in recent years, drawing attention to aspects of the news that are normally hidden in...