Author: Innovation Media Consulting

27 Apr

Posted at 13:00h in Advertising, Magazines

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital ad fraud is costing media companies US$4.5 million an HOUR. Virtually no company is immune, even the biggest. What can you do to detect and prevent it? Read on. [/custom_font] [custom_font font_family='Open...

13 Apr

Posted at 13:00h in Magazines, New Revenue Streams

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] E-newsletters are attracting huge audiences (625,000 for Time Inc’s The Brief), open rates double the industry average, and significant new revenue. What are you waiting for?[/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='center'...

13 Apr

Posted at 13:00h in Insights, Newspapers Report 2015

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Innovation in large media companies with a broad mix of legacy assets is no less of a struggle than innovating from the ground up with small new projects. Colombia’s El Tiempo told...

06 Apr

Posted at 13:00h in Insights, Newspapers Report 2015, Print

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Bono, Sir Elton John, Sir Richard Branson, Karl Lagerfeld and Lady Gaga have all guest edited newspaper in recent years, drawing attention to aspects of the news that are normally hidden in...

06 Apr

Posted at 13:00h in Advertising, Magazines

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] "It does not matter if you want the world to be programmatic; it will be, whether you want it or not." -TradeDesk CEO Jeff Green speaking to INMA World Congress (cover image courtesy...

30 Mar

Posted at 13:00h in Insights, Newspapers Report 2015

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Distilling complex story ideas into simple, striking metaphors is infinitely more difficult than the results suggest. INNOVATION asked Rodrigo Sánchez, the art director of Madrid daily El Mundo, to explain how Metrópoli,...

30 Mar

Posted at 13:00h in Content, Magazines, Print

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='left' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px']Sometimes all it takes is identifying an under-served market (Dr. Oz The Good Life or any of the many Kickstarter magazine launches) or unique delivery methods (Hearst’s free pop-up magazines) or tying print...

23 Mar

Posted at 13:00h in Insights, Newspapers Report 2015

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Newsletters are having something of a second youth and some media outlets are making the most of the opportunity. Those who are not yet doing so must begin to incorporate them into...

23 Mar

Posted at 13:00h in Content, Magazines

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] How a Nordic airline managed to cut the operating costs of their inflight magazine, while maintaining the product's quality, and reducing the company's environmental footprint, all at once. [/custom_font] [custom_font font_family='Open Sans' font_size='13' line_height='26'...

09 Mar

Posted at 09:12h in Insights, Newspapers Report 2015

[custom_font font_family='Raleway' font_size='19' line_height='26' font_style='' text_align='center' font_weight='300' color='' background_color='' text_decoration='none' text_shadow='no' padding='0px' margin='0px'] Digital, content and ad spending are all going mobile fast, and Google is now penalising mobile-unfriendly sites. Newspapers have many options to choose from, but choose they must, if they are to keep up with readers. [/custom_font] [custom_font...