It could be as simple as just taking a step back and watching what’s going on right under your nose All of the chapters you have read before this one focused on “how to”: How to fight ad blockers, how to produce cost-efficient video, how to...
Sending three senior managers on a year-long trip to Silicon Valley left many bemused; four years later, the German publisher is making big moves. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Georg Altrogge Editor in chief, Meedie.de, Hamburg...
Digital video doesn’t look easy, and it’s not. It looks expensive, and it can be. But there are ways to make great videos that do not break the bank and do make a profit. If something happens 11 billion times a day, it’s hot, right? That’s how...
The decision to innovate and try something new can often mean you are prepared for unexpected news stories that break, and for the lessons they can teach your organisation about new audiences. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px']...
Sunday World is one of South Africa's leading tabloids. INNOVATION was asked to reimagine it, refresh it and reposition it so it becomes more relevant on paper and on digital for existing and new urban readers. The result launched this week is an imaginative and...
The global news industry has been complaining about the decline of print for too long. We should focus more on customers and R&D [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Michael Fairhead | Consultant, Innovation Media Consulting Group,...
Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all the readers you fool and hundreds of their friends. For native advertising, 2016 is a make-or-break year. Wait! What? Native advertising is exploding,...
Insights on How to Reinvent a News Magazine for the Digital Age KAPITAL, the most trusted journalism brand and leading traditional weekly newspaper in Bulgaria, has been refreshed and re-imagined to remain relevant with its digitally savvy audience. It has been completely re-invented in content, design and...
Typography and fonts have come a long way since the 15th Century and Gothic type. Digital advances allow designers to give free rein to their imagination online, but they must temper it with respect for readers and the principles of readability. [custom_font font_family='Open Sans' font_size='13' line_height='26'...
It’s not rocket science, folks: Go mobile-only and replace those stupid desktop ads with mobile-friendly formats and contextually relevant ad messages If you had a crystal ball that showed you who would win the next World Cup, would you bet on that team? Damn right! Of course, there...