It’s not rocket science, folks: Go mobile-only and replace those stupid desktop ads with mobile-friendly formats and contextually relevant ad messages If you had a crystal ball that showed you who would win the next World Cup, would you bet on that team? Damn right! Of course, there...
Nikkei bought the Financial Times almost one year ago for £844m. INNOVATION looks at how the FT has begun to adapt. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Emma Goodman, Consultant, Innovation Media Consulting Group, London [/custom_font] The Financial...
Blendle has proven that young people really will pay for content, and they really will read it on their smartphones, but only quality content, and only if they can get their money back if they don’t like what you sold them. How many prophets have we...
"I DON’T KNOW WHY PEOPLE HIRE ARCHITECTS AND THEN TELL THEM WHAT TO DO.” -- Frank Gehry’s mantra [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Juan Antonio Giner | President & Founder, Innovation Media Consulting Group, London...
Get over it: You don’t need to own the platform where your content appears if you can spread it wider and more profitably elsewhere...
The Financial Mail in South Africa, the leading business weekly magazine, has undergone a unique reinvention in collaboration with INNOVATION led by A. Martin. There is clear delineation between the four main sections of the magazine, with each section adhering to a different stylistic ‘mood.’ This...
Business Day, South Africa's leading business daily newspaper relaunches with a unique and fresh new concept and design in collaboration with INNOVATION led by A. Martin. Attention grabbing, visually compelling articles on every page A larger, custom-made font and new colour scheme make the product easier and...
When a big story breaks, readers around the world instantly start paying attention to your reporting. Make the most of the opportunity [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Matthew Bennett | Consultant, Innovation Media Consulting Group, Murcia...
Data is the Swiss Army knife of publishing. One gadget that solves multiple problems. Data can help publishers, editors and ad directors answer, among others, the questions of: • How to replace the failing advertising-based media business model • How to develop content that leads to increased audience engagement • How to attract,...
Media outlets need to stay ahead of the game and understand how the news environment and technology are changing, and how newsrooms can get their stories to readers on the platforms they want to consume them on. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color=''...