Author: Innovation Media Consulting

Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all the readers you fool and hundreds of their friends. For native advertising, 2016 is a make-or-break year. Wait! What? Native advertising is exploding,...

Typography and fonts have come a long way since the 15th Century and Gothic type. Digital advances allow designers to give free rein to their imagination online, but they must temper it with respect for readers and the principles of readability. [custom_font font_family='Open Sans' font_size='13' line_height='26'...

It’s not rocket science, folks: Go mobile-only and replace those stupid desktop ads with mobile-friendly formats and contextually relevant ad messages If you had a crystal ball that showed you who would win the next World Cup, would you bet on that team? Damn right! Of course, there...

Nikkei bought the Financial Times almost one year ago for £844m. INNOVATION looks at how the FT has begun to adapt. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Emma Goodman, Consultant, Innovation Media Consulting Group, London [/custom_font] The Financial...

"I DON’T KNOW WHY PEOPLE HIRE ARCHITECTS AND THEN TELL THEM WHAT TO DO.” -- Frank Gehry’s mantra [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Juan Antonio Giner | President & Founder, Innovation Media Consulting Group, London...

The Financial Mail in South Africa, the leading business weekly magazine, has undergone a unique reinvention in collaboration with INNOVATION led by A. Martin. There is clear delineation between the four main sections of the magazine, with each section adhering to a different stylistic ‘mood.’ This...

Business Day, South Africa's leading business daily newspaper relaunches with a unique and fresh new concept and design in collaboration with INNOVATION led by A. Martin. Attention grabbing, visually compelling articles on every page A larger, custom-made font and new colour scheme make the product easier and...