Sunday World is one of South Africa's leading tabloids. INNOVATION was asked to reimagine it, refresh it and reposition it so it becomes more relevant on paper and on digital for existing and new urban readers. The result launched this week is an imaginative and...
The global news industry has been complaining about the decline of print for too long. We should focus more on customers and R&D [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Michael Fairhead | Consultant, Innovation Media Consulting Group,...
Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all the readers you fool and hundreds of their friends. For native advertising, 2016 is a make-or-break year. Wait! What? Native advertising is exploding,...
Insights on How to Reinvent a News Magazine for the Digital Age KAPITAL, the most trusted journalism brand and leading traditional weekly newspaper in Bulgaria, has been refreshed and re-imagined to remain relevant with its digitally savvy audience. It has been completely re-invented in content, design and...
Typography and fonts have come a long way since the 15th Century and Gothic type. Digital advances allow designers to give free rein to their imagination online, but they must temper it with respect for readers and the principles of readability. [custom_font font_family='Open Sans' font_size='13' line_height='26'...
It’s not rocket science, folks: Go mobile-only and replace those stupid desktop ads with mobile-friendly formats and contextually relevant ad messages If you had a crystal ball that showed you who would win the next World Cup, would you bet on that team? Damn right! Of course, there...
Nikkei bought the Financial Times almost one year ago for £844m. INNOVATION looks at how the FT has begun to adapt. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Emma Goodman, Consultant, Innovation Media Consulting Group, London [/custom_font] The Financial...
Blendle has proven that young people really will pay for content, and they really will read it on their smartphones, but only quality content, and only if they can get their money back if they don’t like what you sold them. How many prophets have we...
"I DON’T KNOW WHY PEOPLE HIRE ARCHITECTS AND THEN TELL THEM WHAT TO DO.” -- Frank Gehry’s mantra [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Juan Antonio Giner | President & Founder, Innovation Media Consulting Group, London...
Get over it: You don’t need to own the platform where your content appears if you can spread it wider and more profitably elsewhere...