No surprise: It’s reader revenue, but it’s also a bevy of other sources to make you as close to bullet-proof as other sources to make you as close to bullet-proof as possible We are past the point of not knowing what to do. Now, it's a matter...
The media industry has been more affected by digital disruption than any other, according to several studies, including the Harvard Business Review. Digital disruption means that the competitive arena has significantly changed due to new entrants and products that are clearly a threat to the...
Without reader revenue, it’s game up Two words for you: Reader revenue. Without it, everything else will soon be pointless. All the cool stuff in this book will be impossible in the not-too-distant future without reader revenue. Digital advertising obviously will continue to decline proportionally to other revenue streams...
It hasn't been the easiest year for news media. In many countries, advertising revenue continues to fall. Facebook, which has sent significant amounts of traffic to news sites, announced earlier this year that it was planning to change its newsfeed to deprioritise content from media...
Case study submission by Infoglobo to INMA's Global Media Awards: Overview of this campaign In a scenario where the print circulation has been falling -16% a year in Brazil with the main newspapers, according to IVC, boosting our digital subscription was the main goal to keep our...
Dean of American investigative journalism, Watergate’s Bob Woodward in conversation with Juan Senor at INMA’s World Congress in Washington, DC. The reporter who brought down Nixon with his team reporting, received a standing ovation after speaking for an hour on ‘Have we Forgotten the Lessons of...
The new Innovation in News Media World Report is an essential guide to the big issues that news media are addressing today. News outlets continue to face challenging times, but high quality journalism and reliable news sources are more important than ever, and we show...
Juan Señor, London At Innovation Media Consulting we never approach design as an artistic exercise. For us design is content. For us a reinvention of a news medium must be content-driven. Indeed, at the European Journalism Centre this precise question was asked: “What is a rebrand?...
[caption id="attachment_6267" align="alignleft" width="150"] Click here to download a PDF of this article.[/caption] Times of Oman is visual story telling at its best: a broadsheet newspaper from one of the most striking countries on the Arabian peninsula that—confronted with limits on what it can print—decided to...
Brazil’s biggest media company faced a three-pronged business challenge and began to change things immediately. In today’s media market, after the digital revolution, if you are slow, or stand still, you will not last very long. You will die, even if you are the most important...