Author: Innovation Media Consulting

01 Oct

Posted at 20:00h in Insights

What makes a reader become a subscriber and are there any differences between subscribers and members? [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Andrew Rolf | Consultant, Innovation Media Consulting | [/custom_font] Joining a newspaper. Subscription and membership are...

25 Sep

Posted at 01:58h in Magazines

How to create content designed precisely for the right audience at the right time on the right platform to meet proven reader needs at each moment [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers Consultant | Innovation...

18 Sep

Posted at 00:00h in Insights, News Report 2017

The New York Times Times already had a great subscription mentality. The US election provided a huge boost. [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By ISMAEL NAFRÍA Consultant | Innovation Media Consulting Group | Barcelona [/custom_font] On a rainy...

11 Sep

Posted at 00:00h in Magazines

How to engage audiences on the messaging apps and chatbots where they now spend most of their time [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By John Wilpers, Consultant, Innovation Media Consulting [/custom_font] That website redesign you just launched at...

03 Sep

Posted at 17:47h in Insights, News Report 2017

[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Jessica Patterson | Consultant, Innovation Media Consulting [/custom_font] Single metrics are no longer good enough, they don’t tell us enough about the link between news production and reader satisfaction. Working out...

26 Jun

Posted at 14:50h in Insights, News, Projects

Welcome to the new Sunday Times: 'Smarter, sharper, more opinionated'   [custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color=color|transparent|initial|inherit;' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Bongani Siqoko | Editor Sunday Times | South Africa [/custom_font]   Today the Sunday Times embarks on an exciting new journey into the future. Our team and...