Author: Innovation Media Consulting

Prensa Libre turned from a newspaper newsroom to a multimedia production hub for the whole group, and refocused on telling readers stories. [caption id="attachment_6196" align="alignleft" width="150"] Click here to download a PDF copy of this article.[/caption] Prensa Libre is the leading daily newspaper in Guatemala and one...

UK-based publisher Archant launched a pro-European weekly called The New European nine days after the Brexit vote and, each week, CEO Jeff Henry faces a referendum on whether to keep publishing it. They were only supposed to experiment for a month, but the results have...

[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Marc Basté [/custom_font] If legacy media are not part of the innovation process, they will not only give up their current market share but will lose any chance of competing...

What is the point of innovating, from a business perspective? How have shifts in the media and technology industries affected the competitive landscape for all? On the surface, serious investing seems a complex business, full of arcane acronyms and circular references. Aside from the best business...

[custom_font font_family='Open Sans' font_size='13' line_height='26' font_style='italic' text_align='left' font_weight='300' color='' background_color='#ffffff' text_decoration='none' text_shadow='no' padding='10px' margin='10px'] By Marc Basté and Pedro Norton [/custom_font] As ad revenues decline globally, newspapers must look for new income streams and subscriptions are not the only solution. We take a look at...

Beyond articles or even stories, our minds are seeking four or five different types of satisfaction when they concentrate on a text or image. Before radio, TV, the internet and smartphones, newspapers were the prime source of news and information for most people. Headlines in 80-point...