After the so-called “Facebook Apocalypse”, media companies will actually be better off in the long run. How often does a drug dealer cut off his own customers? Never, right? But that’s basically what happened on January 11, 2018 when Facebook smacked media companies upside the head and said:...
The flux and change that mark the financial picture of our industry today bewilder companies around the world. There is no single solution to address falling revenues, but it is clear that news publishers must get better at exploring diverse revenue streams outside print advertising,...
Arab News has won 2018 Best Redesign in the World silver award at the WAN-IFRA Print Innovation competition. The competition judged by a distinguished jury of industry leaders recognises the best cases of ‘innovation with impact’ in terms of audience engagement, relevance and increase in revenue. The...
Media companies who employ the best of storytelling tools will win audiences; everyone else will shrivel and many will die. This is the Golden Age of Journalism But perhaps not for you. You’ve heard the phrase before, and you’re probably sick of slick slogans like that. But, aside from...
Earlier this summer, INNOVATION Media Consulting completed the successful reinvention of Tiso Blackstar Group's two Eastern Cape news brands The Herald and The Dispatch in South Africa. The Herald, in Port Elizabeth, and the Dispatch, in East London, now sport dynamic new designs that reflect also...
No surprise: It’s reader revenue, but it’s also a bevy of other sources to make you as close to bullet-proof as other sources to make you as close to bullet-proof as possible We are past the point of not knowing what to do. Now, it's a matter...
The media industry has been more affected by digital disruption than any other, according to several studies, including the Harvard Business Review. Digital disruption means that the competitive arena has significantly changed due to new entrants and products that are clearly a threat to the...
Without reader revenue, it’s game up Two words for you: Reader revenue. Without it, everything else will soon be pointless. All the cool stuff in this book will be impossible in the not-too-distant future without reader revenue. Digital advertising obviously will continue to decline proportionally to other revenue streams...
It hasn't been the easiest year for news media. In many countries, advertising revenue continues to fall. Facebook, which has sent significant amounts of traffic to news sites, announced earlier this year that it was planning to change its newsfeed to deprioritise content from media...
Case study submission by Infoglobo to INMA's Global Media Awards: Overview of this campaign In a scenario where the print circulation has been falling -16% a year in Brazil with the main newspapers, according to IVC, boosting our digital subscription was the main goal to keep our...